Below is a quote from Erric Worre. A link to the article is at the end of this post. I highly recommend reading it.


It doesn’t matter what works.  It only matters what duplicates.  Say it with me: “It doesn’t matter what works.  It only matters what duplicates.”


Duplication is an old adage of Network Marketing, and it is vital if you want your business to succeed.  You might have certain skills and be able to achieve things in a way that works for you, but if those skills aren’t duplicatable–meaning if your team can not easily replicate them–then your new distributors are not going to succeed.  The benefit of Network Marketing is that you have a large group of people performing a few simple tasks over a sustained period of time.  When you recruit new distributors, you need to teach them what you do, and they need to be able to do it.


If your strategy consists of fancy things like talking to government officials or members of huge corporations, your new distributors are not going to be able to duplicate it.  Just because something works for you doesn’t mean that others can do it. It is a real problem when people fall in love with what works for them, and they forget about creating a system inside their organization that can work for anyone.


So, the best thing to do is to set up a simple system that is easily duplicatable.



What are the two most important things we can do as network marketers?


The first learning how to talk to people and how to get to those people to talk to. Learning how to network.


The second is having a system in place that can easily show these people what you do as well as others do to get people to talk to and how to talk to them.


Just because system you use works for you, doesn’t mean it will work for someone else. For example, this site is designed specifically for safelists, viral mailers and traffic exchanges.


I don’t mind working with them, but for others, it is as bad as having a regular job.


90% of my time is working on getting people into my autoresponder system and 10% is working on the system to give them options once they are in.


As promised here is the link to Eric Worre’s Article:


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